Hi and thanks for stopping by Indyawesome.com. I'm Colin Clark and this is where I air out all my thoughts on tech trends, marketing, the spread of ideas, music, business, and life. Stop back often for weekly updates. More →
I’ve got to be honest, I’m in love with LinkedIn right now. Sure it’s boring and stale and has a clunky interface and a crummy API. The reason I’m in love is that it’s actually putting money in my pocket.
Why? LinkedIn is HUGE. Plus, you get to find prospects and find out who your contacts [...]
If you’ve read a blog in the last few weeks you probably already knew that a new iPhone was on the horizon. I’ve been hearing all the speculation and rumors about what the new superphone will be like.
Why am I disappointed? Well most of it has to do with the fact that Apple has already [...]
Of all the opportunities available to use social media to grow your business there is perhaps no other place where it fits better than with your sales force. When you combine prospecting activities with networking and social media, you get a truly effective combination. Here are some tips…
Use Twitter to stay close with referral partners. [...]
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Because Google Wave is coming!
Seriously, this is a brilliant product. Combining email, instant messaging, photosharing, and it’s embedable. Watching this demo has changed the way I use the technology that I currently have. What’s it going to be like when the product is released.
My one criticism is the presentation style… Steve Jobs is the only [...]
I’m always looking for strategies to easily come up with quality content for blog posts. One of my favorite techniques is to enlist the help of my blogging nemesis.
A blogging nemesis is when you find a blog where you disagree with almost everything they say. You read their blog and get all fired up with [...]
It’s been a long time since I put up a music post. I was pickin my guitar tonight and I couldn’t resist making a video. This is my acoustic cover of ‘Heart of Life’ by John Mayer. I’m a big believer that your blog should be a reflection of your personality (not [...]
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It’s no secret that the way we bring products to market is changing drastically. I just returned from a keynote by noted social media expert Jason Falls. He argued that search will become much more important in the next few years with the advent of semantic and local search options.
While I agree with some of [...]
You should INVEST it.
The #1 issue that I face day in and day out is companies that look at marketing as a cost of doing business. Here’s a reality check. Toilet paper is a cost of doing business. Office equipment is a cost of doing business. Marketing is an investment in the continued profitability of [...]
I was sitting outside having dinner last night at a Bloomington, Indiana eatery (Upland Brewery) and I noticed this peculiar creature crawling up the side of the building. It looks like either a lizard or a salamander. The problem I have is that it was much bigger than I’ve ever scene an Indiana salamander get, [...]
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I’ve had several conversations lately (both online and off) about Search Traffic and whether or not it’s the best way to acquire customers. My argument has typically been that blogs are already search optimized and that you WILL win searches by blogging frequently about what you do. For this reason I’ve be known to say [...]
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